Small businesses are springing up all over the country. Small business owners often believe that they are at a disadvantage when compared to larger enterprises, however, small businesses tend to have an advantage as it pertains to customer service. The following factors contribute to small businesses providing great customer service.
More Efficient Point-of-sale Systems
Customers want their purchases to be quick and simple. Point-of-sale systems like Vend and Square allow for ease of use. In addition, restauranteurs that use TOS services such as TouchBistro are able to take orders and check customers out quickly and efficiently. This type of service allows customers to split checks and ensure accuracy when ordering. Customers truly enjoy these services and are more likely to return to an establishment when they have a positive first experience.
Personal Attention
Small business owners are more likely to have compassion for customers and handle their needs with care and concern. This is the opposite of larger businesses that tend to rely heavily on standard operating procedures that don’t take into consideration the unique circumstances of each customer. Small businesses are also more likely to understand the needs of their customers because they take the time to understand the products and services that are important to the customer. This more personal type of customer service is attractive and makes people more at ease when patronizing a small business.
Solutions that Can be provided by Phone
When dealing with large businesses, customers are often relegated to speaking with automated voice systems when seeking solutions for customer service issues. However, a small business usually has a person on the other end of the line who is able to provide real-time solutions to any problem a customer will encounter. Having the ability to discuss issues on the phone saves the customer time and reassures them that the business can be trusted.
Overall, the ability of a small business to provide excellent customer service will determine the success of that enterprise. People who own small businesses should take into consideration the aforementioned factors when designing a customer service strategy. Implementing a robust point-of-sale system and providing customers a personalized experience are key components of good customer service. Additionally, providing efficient phone service assist in easing customer worries. Each of these factors gives small businesses the edge over larger enterprises.